welcome to eyeblack

you know why you're here

Look, I got a full-time job. I’m [redacted] with [redacted]. <3 And I like editors because I don’t liek typos. I really don’t have time for this nonsense, Elon! Couldn’t you blow your money on oxygen bars and rare fish like a normal plutocrat?

I told myself I wouldn’t crawl back into your spam boxes until I had a clear angle, but you know what? I got into sportswriting from newsletter writing! (Shout out Foul and Fair.) Might as well run it back.

If you’ve come across my work — maybe through my full-time job at Insider, possibly GQ, most definitely at the New York Daily News — you knew I’ve developed a knack for examining how sports can manifest, reinforce, and sometimes disrupt cultural and societal trends. Basically, I’m fascinated by how the product we cheer on the field charms and conquers our lives beyond the boxscore.

Expect a lot of that here.

If I succeed at making this more than a glorified email receptacle, you’ll get (at least) weekly posts. We’ll have fun. We’ll get mad. We’ll watch what we watch a little closer, a little better. And not gonna lie…I’ll probably share some of the stuff I’ve been working on.

Until then…keep your eye on the ball,

Bradford